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A |     北京师范大学桑国元教授入校指导          专家引领明方向          共绘文化新篇章                               在这个寒风凛冽的冬日，湖明小学却洋溢着温暖如春的学术氛围。依据“未来教育家名校长培养计划——思明区名校长培养工程”的研修部署，2024年12月20日，我校迎来了北京师范大学教育学部课程与教学研究院桑国元教授，以及思明小学陈雪芳校长和滨北小学郭乾校长，他们的到来如同一缕春风，为我们的校园文化和品牌建设注入新的活力。                             PART 01          观校园文化 品缕缕书香                               在何雅琳书记和洪美玉校长的陪同下，桑教授一行首先参观了校园，校长助理张玮老师从“阅成长”“悦奉献”“跃未来”三个板块对校园文化进行了细致介绍，并展示了孩子的阅读作品和文创作品，聆听后，桑教授感受到书香校园的浓浓阅读氛围，并对我校YUE文化品牌构建有了初步感知。                                       PART 02          听项目汇报 解文化密码                                         座谈会上，六（3）班的学生代表首先以“篆刻”项目式学习汇报的形式，向来宾们展示了他们的综合实践活动成果。    

    Foreign tourists explore customized clothing services at the South Bund Soft Spinning Material Market in Shanghai. Photo: VCG
For many overseas travelers arriving in Shanghai, the Bund and the Oriental Pearl Tower are no longer the first stops on their itineraries. Instead, they head straight to the South Bund Soft Spinning Material Market, where custom-tailored outfits have become a signature experience driving "Chinamaxxing," a viral lifestyle trend popular among global travelers.
The market buzzed with energy, with conversations in various foreign languages echoing across storefronts, when a Global Times reporter visited it on a work day. 
Tourists from different countries take body measurements, browse design references, and discuss tailoring preferences with local shopkeepers. 
Evolving from the time-honored Dongjiadu cloth market, the area now hosts more than 280 fabric vendors and tailor studios, forming a complete industrial ecosystem for custom apparel. 
Inside one local shop, two foreign tourists excitedly tried on a series of Tang-style garments, taking photos of their favorite looks before professional tailors record precise measurements for their custom-fit clothing.
Gabbo, an Italian traveler, told the Global Times that he first discovered the market through TikTok and Instagram. As silk markets in Shanghai have grown popular among Italian tourists, he and his travel companion Nicco came specifically to shop for authentic traditional Chinese garments and premium silk pieces.
"I picked out a brown Tang-style jacket and a white shirt, while Nicole got matching white shorts. We wanted to try something new and plan to wear our custom outfits out tonight because the styles are very fashionable," Gabbo said. "The bespoke measuring service is professional and thoughtful, and the whole shopping experience has been wonderful."
Intl tourists emerge as a major force
Benefiting from China's visa-free policy covering Italy, the pair only needed to submit standard tourist documents for entry. They plan to stay in China for roughly two weeks to explore local culture and lifestyles.
Local tailor shop owners have witnessed a striking surge in overseas customer demand. Driven by expanded visa-free policies and viral social media exposure, growing numbers of foreign tourists come to the market for original Chinese-style custom clothing. 
According to shop owner Li, international visitors now account for 30 to 40 percent of her clientele, a dramatic reversal from previous years when domestic customers dominated orders.
"We source fabrics directly from suppliers and hire in-house tailors to eliminate middleman markups. Our bespoke pieces cost only one-third of similar custom outfits in Western countries," Li explained. The shop also offers expedited services tailored for short-stay travelers, allowing visitors to pick up finished garments within days.
All garments feature original in-house designs that retain classic Tang-style outlines with soft, wearable color tones suitable for daily wear. Many foreign customers style the traditional jackets with casual trousers and sneakers, creating unique, modern outfits that blend Eastern aesthetics and Western casual fashion, Li said.
Qian, another tailor with 20 years of industry experience, has also seen robust growth in overseas orders, with her annual order volume rising 20 percent year-on-year. 
Most foreign visitors come for custom-tailored suits and enjoy the full immersive bespoke production process. Her workshop divides labor for suits, shirts and dresses to boost efficiency, once completing a full set of custom clothes and delivering them to a tourist's hotel by 10 p.m. on the very day of ordering. The studio also accepts personalized design drafts brought by international visitors.
Backed by the mature textile supply chain of the Yangtze River Delta, hand-tailored suits at the market cost merely one-quarter of equivalent bespoke outfits in Europe, with 24-hour rush order services available. This year, market foot traffic has increased roughly 30 percent year-on-year, with foreign shoppers making up 60 percent of all customers, the Global Times learned from the market.
Behind the change are China's visa-free policies. China's 240-hour visa-free transit policy covering 55 countries has greatly facilitated cross-border travel. Official data shows China received 22.91 million inbound foreign visits in the first half of 2026, a year-on-year increase of 20.4 percent, China Media Group reported.
From short-term visits to lasting influence

Boosted by China's visa-free policies, the social media trend "Chinamaxxing" has gone viral worldwide. Easier cross-border travel has allowed young foreigners to immerse themselves deeply in authentic Chinese lifestyles, including traditional fitness practices, Chinese dramas and local food culture. 
Beyond garment customization, Shanghai's inbound tourism experience sector continues to expand. Spring Travel recently launched hands-on traditional snack workshops for foreign visitors, focusing on wonton and spring roll making. Tourists can cook, taste homemade snacks and learn the cultural stories behind local cuisine. 
The workshops have received visitor groups from the US, Brazil and Australia and earned wide praise, the Global Times learned from Spring Travel.
Sugiurat Akuto, one foreign participant, said that making Shanghai snacks left him with precious travel memories. Before leaving China, he asked chefs for original recipes, hoping to recreate authentic Chinese delicacies at home and share his unique Shanghai travel experience with family and friends.
Unlike disposable souvenir purchases during routine sightseeing, custom-tailored clothes and learnable cultural skills turn short travel experiences into enduring cross-cultural connections. "These custom outfits will remain precious memories for decades. Even 20 years later, we will still remember custom-tailoring clothes in China. Every time I see these garments in my wardrobe, I will recall this special trip," Gabbo said, adding that distinctive local custom pieces are far more valuable than ordinary travel souvenirs.
Industry analysts note that the Chinamaxxing phenomenon marks a structural upgrade in China's inbound tourism consumption. Driven by optimized visa policies, foreign travelers are shifting from superficial landmark sightseeing to high-value, personalized immersive experiences. Longer stays and upgraded consumption drive coordinated growth of modern service industries and inject new vitality into China's service economy.
Research by the Shanghai Municipal Commission of Commerce shows that inbound tourists who opt for customized consumption stay an average of six to seven days in Shanghai, more than double the city's average 3.21-day stay for general foreign visitors. 
Current cultural tourism experiential products represent only the initial stage of this emerging industry. China's rich cultural resources can be continuously developed into high-quality, replicable tourism offerings for global audiences, Zhang Yi, CEO of iiMedia Research, told the Global Times on Tuesday.
Most importantly, the Chinamaxxing trend boosts people‑to‑people exchanges. One‑off on‑site travel purchases translate into steady overseas demand and repeat orders, helping international audiences gain deeper insight into China's charm, Zhang noted.
。学生们从搜集篆刻相关阅读材料起步，通过集思广益的讨论，激发了创意的火花。以刀代笔，将橡皮作为画布，篆刻出一幅幅充满个性的作品。随后，他们将这学习与创作的过程，融入到诗歌与歌曲的创作中，让艺术的灵感在生活中绽放。在外图书城的爱心义卖活动中，他们更是将这份匠心精神和艺术创作传递给社会，展现了他们的社会责任感和爱心。

B |                     随后德育处魏婷瑶副主任汇报了我校“吉祥中国年”项目式学习和中医药进校园的课程构建。这些课程不仅挖掘了传统文化，更是创新了育人方式。通过跨学科的主题课程，学生们感受“龙”的艺术魅力和文化内涵。在这一教育模式下，家校携手共育，这不仅增强了课程的实践影响力，而且体现了五育并举的全面育人理念。                    洪美玉校长分享了学校“YUE”文化的发展历程，从萌芽到生长，每一步都凝聚着湖明人的心血。为什么要构建YUE文化品牌？因为我们希望将学校的阅读品牌提升到一个新的高度，让湖明小学YUE来越好，让孩子们YUE来越明媚。

C | 我们构建了YUE精彩特色课程，YUE国潮德育课程，争创YUE力量党建品牌，这一切都是为了赋能师生的精彩成长。                             PART 03          评项目式学习 明发展方向                                         桑国元教授对我校YUE文化品牌构建提出了宝贵的指导和建议。他肯定了学校对党建引领和阅读文化的重视，并提出了精炼的项目式学习改进建议。          桑教授提出，项目式学习要关注“六度”，即知识度、真实度、实践度、协作度、参与度、感知度，应以学生真实需求为核心，通过驱动性问题激发学生的好奇心、探索欲，引导他们进行深入探究。他提倡在项目中融入跨学科知识，培养学生的综合素养，并以成果为导向，激励学生为实现具体目标而努力。此外，桑教授建议在项目初期就明确评价标准，以评价引领学习，确保学生朝着既定目标前进。          这些建议将助力湖明小学进一步丰富YUE文化内涵，激发学生潜能，开启学校文化发展的新篇章。                                                            在这个充满智慧与激情的日子里，我们不仅收获了知识，更收获了前进的动力。桑国元教授的指导，为我们指明了方向，让我们对未来充满了期待。                                       撰稿：吕良佳          编辑：王瑶          一审一校：教科室          二审二校：副校长室          三审三校：校长室。

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Published on:03:21:18